by Maxine Yates | Apr 18, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more...
by Maxine Yates | Mar 29, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the...
by Maxine Yates | Mar 7, 2022 | All Podcasts, Soft Skills
Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability frameworks, PDPs etc) but the human side. Today’s marketing leader needs to feel authentic to be yourself but...
by Maxine Yates | Feb 14, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow. Joining...
by Maxine Yates | Dec 13, 2021 | All Podcasts, Soft Skills
#Ep57. Culture and hybrid ways of working is the soft skills topic for marketers in this episode. As a result of the pandemic many of us have continued the trend to work flexibly either with hybrid models or working from home – but how can we keep our teams connected...
by Maxine Yates | Dec 6, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #56. Authenticity is the leadership and personal understanding topic in this episode. Abby is joined by Marketing Week’s Marketer of the Year – Keith Moor, to discuss the importance of authenticity and how being your best self at work and leading by...
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