by Maxine Yates | Oct 25, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across a range of ethnicities, religion, disabilities, gender, LGBT+, neurodiverse and social backgrounds so that...
by Maxine Yates | Sep 20, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #45. NEW Series 3 – Leadership with impact through self-awareness is the topic in this episode – how great leadership that leads and inspires starts with knowing yourself, what you’re like to be around and how others experience you. Joining Abby is Sara Tate,...
by Maxine Yates | Jul 26, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #44. Series 2 finale – Marketing Leadership and the skills & traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie Devonshire, CEO of The Marketing Society. As a marketer, entrepreneur, best-selling author of Superfast –...
by Maxine Yates | Jul 12, 2021 | All Podcasts, Soft Skills
Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby is Joe Glover, Founder of the Marketing Meetup – a welcoming community of over 20,000 ‘positively lovely’...
by Maxine Yates | May 17, 2021 | All Podcasts, Soft Skills, Technical Skills
Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both...
by Maxine Yates | May 3, 2021 | All Podcasts, Soft Skills
Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and therefore why being an empathetic leader is a necessary skill to get the best out of your team, Abby is joined...
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