by Maxine Yates | Nov 7, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also...
by Maxine Yates | Oct 31, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #83. ‘Purpose for enterprises’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your...
by Maxine Yates | Oct 3, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. Abby’s guest in this episode is Raj Kumar...
by Maxine Yates | Sep 12, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry. In this episode,...
by Maxine Yates | Jul 4, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it. It’s the sum of the all your internal and external marketing capabilities and how you do...
by Maxine Yates | Jun 27, 2022 | All Podcasts, Personal Development, Soft Skills
Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing into challenges and despite the fear of the unknown, pushing forward with initiatives in the pursuit of...
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