by Vicki | May 26, 2026 | All Podcasts, Personal Development, Soft Skills, Technical Skills
What the Data Really Says About Morale, Progression and Burnout Episode 164 with guest Charlotte Rogers, Marketing Week’s Deputy Managing Editor and Head of Insight We’re kicking off a brand new mini-series about how marketing roles are changing and its impact,...
by Vicki | Mar 16, 2026 | All Podcasts, Personal Development, Technical Skills
Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it’s the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today’s episode will discuss not only this...
by Vicki | Nov 17, 2025 | All Podcasts, Technical Skills
Episode #158. Today’s episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through...
by Vicki | Sep 22, 2025 | All Podcasts, Technical Skills
Episode #154. We’re back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we’re discussing marketing’s role in leading the long-term commercial agenda, what you can do to build trusting and...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast host...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substantial shift; whether that’s a significant reversal of brand...
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