by Maxine Yates | Jul 3, 2023 | All Podcasts, Soft Skills
Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be. Joining Abby in this episode is Abby’s friend and mentor,...
by Maxine Yates | Jun 5, 2023 | All Podcasts, Soft Skills
Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders. In order to be the voice of the consumer, driving insight-led...
by Maxine Yates | Mar 20, 2023 | All Podcasts, Soft Skills
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing...
by Maxine Yates | Feb 6, 2023 | All Podcasts, Soft Skills
Episode #90. ‘No Bullsh*t Leadership’ is topic of this episode, based on the #1 book by Abby’s guest, Chris Hirst. Winner of Business Book of the Year Award 2020 and Financial Times Business Book of the Month, Chris’ approach is based on over a decade of experience as...
by Maxine Yates | Jan 31, 2023 | All Podcasts, Soft Skills
Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset, agility and skills of an entrepreneur, in order to scale growth. Joining Abby to discuss the qualities of an...
by Maxine Yates | Nov 21, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace. Ageism is categorising or stereotyping people based on their age that has a negative outcome – either...
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