by Maxine Yates | Sep 12, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry. In this episode,...
by Maxine Yates | Jul 4, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it. It’s the sum of the all your internal and external marketing capabilities and how you do...
by Maxine Yates | Jun 27, 2022 | All Podcasts, Personal Development, Soft Skills
Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing into challenges and despite the fear of the unknown, pushing forward with initiatives in the pursuit of...
by Maxine Yates | Apr 18, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more...
by Maxine Yates | Mar 29, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the...
by Maxine Yates | Mar 7, 2022 | All Podcasts, Soft Skills
Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability frameworks, PDPs etc) but the human side. Today’s marketing leader needs to feel authentic to be yourself but...
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