by Maxine Yates | May 6, 2024 | All Podcasts, Soft Skills
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel...
by Maxine Yates | Apr 22, 2024 | All Podcasts, Soft Skills
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with...
by Maxine Yates | Apr 16, 2024 | All Podcasts, Personal Development, Soft Skills
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda –...
by Maxine Yates | Mar 18, 2024 | All Podcasts, Soft Skills
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board...
by Maxine Yates | Mar 11, 2024 | All Podcasts, Soft Skills
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to...
by Maxine Yates | Sep 11, 2023 | All Podcasts, Soft Skills
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style. Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential...
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