by Maxine Yates | Jan 31, 2023 | All Podcasts, Soft Skills
Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset, agility and skills of an entrepreneur, in order to scale growth. Joining Abby to discuss the qualities of an...
by Maxine Yates | Nov 21, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace. Ageism is categorising or stereotyping people based on their age that has a negative outcome – either...
by Maxine Yates | Nov 7, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also...
by Maxine Yates | Oct 31, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #83. ‘Purpose for enterprises’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your...
by Maxine Yates | Oct 3, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. Abby’s guest in this episode is Raj Kumar...
by Maxine Yates | Sep 12, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry. In this episode,...
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