by Maxine Yates | Jul 26, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #44. Series 2 finale – Marketing Leadership and the skills & traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie Devonshire, CEO of The Marketing Society. As a marketer, entrepreneur, best-selling author of Superfast –...
by Maxine Yates | Jul 19, 2021 | All Podcasts, Technical Skills
Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain...
by Maxine Yates | Jul 5, 2021 | All Podcasts, Technical Skills
Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the business which can improve and enhance the products, services and experience to meet the needs of the consumer....
by Maxine Yates | Jun 21, 2021 | All Podcasts, Technical Skills
Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that delivers solutions to consumers’ pain and gain points and efficiencies based on insight. Abby is...
by Maxine Yates | Jun 6, 2021 | All Podcasts, Technical Skills
Episode #37. Experiential marketing is the technical discipline in today’s episode. Here to explain why experiential is more than sampling or a bolt-on to a brand campaign is Lucy Gillions and Jo Curtis, founders of Jackanory agency. They share with Abby their passion...
by Maxine Yates | May 24, 2021 | All Podcasts, Technical Skills
Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands and agencies turn to their agency planners for guidance; but how are planners responding to predicting the...
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