by Maxine Yates | Jun 21, 2021 | All Podcasts, Technical Skills
Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that delivers solutions to consumers’ pain and gain points and efficiencies based on insight. Abby is...
by Maxine Yates | Jun 6, 2021 | All Podcasts, Technical Skills
Episode #37. Experiential marketing is the technical discipline in today’s episode. Here to explain why experiential is more than sampling or a bolt-on to a brand campaign is Lucy Gillions and Jo Curtis, founders of Jackanory agency. They share with Abby their passion...
by Maxine Yates | May 24, 2021 | All Podcasts, Technical Skills
Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands and agencies turn to their agency planners for guidance; but how are planners responding to predicting the...
by Maxine Yates | May 17, 2021 | All Podcasts, Soft Skills, Technical Skills
Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both...
by Maxine Yates | May 10, 2021 | All Podcasts, Technical Skills
Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing journey has changed for consumers this past year; but what can you do to adjust your shopper marketing plans...
by Maxine Yates | Mar 1, 2021 | All Podcasts, Technical Skills
Episode #26. This episode’s technical skill is sustainable marketing and looks at what we as marketers can do to take charge and drive the sustainability agenda. This special episode features three guest experts (and 3 good friends who are also fellow…fellows of CIM;...
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