by Maxine Yates | Aug 24, 2020 | All Podcasts, Technical Skills
Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby’s...
by Maxine Yates | Aug 18, 2020 | All Podcasts, Technical Skills
Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation...
by Maxine Yates | Aug 10, 2020 | All Podcasts, Technical Skills
Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own insight consultant, Julian Watson. Julian takes us through the evolution of market research and some of the...
by Maxine Yates | Jul 27, 2020 | All Podcasts, Technical Skills
Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance...
by Maxine Yates | Jun 24, 2020 | All Podcasts, Technical Skills
Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your consumers. Abby’s Social Media specialist guest is the awesome Michelle Carvill, successful author of...
by Maxine Yates | Jun 17, 2020 | All Podcasts, Technical Skills
Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides online courses, training and industry benchmarking for digital marketing) Daniel is a leading voice on...
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