by Maxine Yates | Nov 3, 2020 | All Podcasts, Soft Skills
Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader’. Thomas shares lots of wonderful, practical examples of...
by Maxine Yates | Oct 6, 2020 | All Podcasts, Personal Development, Soft Skills
Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing...
by Maxine Yates | Sep 1, 2020 | All Podcasts, Soft Skills
Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta’s extraordinary career spans over...
by Maxine Yates | Aug 4, 2020 | All Podcasts, Soft Skills
Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just...
by Maxine Yates | Jul 12, 2020 | All Podcasts, Soft Skills
Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world’s leading professional marketing body. Gemma discusses the biggest competencies needed for today’s...
by Maxine Yates | Jul 7, 2020 | All Podcasts, Soft Skills
Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is...
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