by Maxine Yates | Aug 4, 2020 | All Podcasts, Soft Skills
Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just...
by Maxine Yates | Jul 12, 2020 | All Podcasts, Soft Skills
Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world’s leading professional marketing body. Gemma discusses the biggest competencies needed for today’s...
by Maxine Yates | Jul 7, 2020 | All Podcasts, Soft Skills
Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is...
by Maxine Yates | Jun 11, 2020 | All Podcasts, Soft Skills
Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust’ CEOs that has risen up the ranks from a marketing background and understands the benefits to lead business...
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