by Maxine Yates | Jul 26, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #44. Series 2 finale – Marketing Leadership and the skills & traits of great marketing leaders are the focus of this episode. Joining Abby is Sophie Devonshire, CEO of The Marketing Society. As a marketer, entrepreneur, best-selling author of Superfast –...
by Maxine Yates | Jul 12, 2021 | All Podcasts, Soft Skills
Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby is Joe Glover, Founder of the Marketing Meetup – a welcoming community of over 20,000 ‘positively lovely’...
by Maxine Yates | May 17, 2021 | All Podcasts, Soft Skills, Technical Skills
Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both...
by Maxine Yates | May 3, 2021 | All Podcasts, Soft Skills
Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and therefore why being an empathetic leader is a necessary skill to get the best out of your team, Abby is joined...
by Maxine Yates | Apr 26, 2021 | All Podcasts, Soft Skills
Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’ that conveys your message. But have you ever thought about exactly what impact you’d like to leave your...
by Maxine Yates | Mar 15, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #28. This week’s topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are appreciated for who you are and encouraged to be yourself. Joining Abby are Pearl&Dean CEO Kathryn Jacob OBE, Mediacom’s...
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