by Maxine Yates | May 6, 2024 | All Podcasts, Soft Skills
Episode #122. Representation is the topic discussed in this episode, a skill for all marketers to ensure we are connecting and communicating with different people, groups and communities to truly reflect the world around us. Joining Abby is her guest Nishma Patel...
by Maxine Yates | Apr 29, 2024 | All Podcasts, Technical Skills
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. ...
by Maxine Yates | Apr 22, 2024 | All Podcasts, Soft Skills
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with...
by Maxine Yates | Apr 16, 2024 | All Podcasts, Personal Development, Soft Skills
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda –...
by Maxine Yates | Mar 25, 2024 | All Podcasts, Technical Skills
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a...
by Maxine Yates | Mar 18, 2024 | All Podcasts, Soft Skills
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board...
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