by Maxine Yates | Apr 29, 2024 | All Podcasts, Technical Skills
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. ...
by Maxine Yates | Apr 22, 2024 | All Podcasts, Soft Skills
Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with...
by Maxine Yates | Apr 16, 2024 | All Podcasts, Personal Development, Soft Skills
Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda –...
by Maxine Yates | Mar 25, 2024 | All Podcasts, Technical Skills
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a...
by Maxine Yates | Mar 18, 2024 | All Podcasts, Soft Skills
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board...
by Maxine Yates | Mar 11, 2024 | All Podcasts, Soft Skills
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to...
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