by Maxine Yates | May 3, 2021 | All Podcasts, Soft Skills
Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and therefore why being an empathetic leader is a necessary skill to get the best out of your team, Abby is joined...
by Maxine Yates | Apr 26, 2021 | All Podcasts, Soft Skills
Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’ that conveys your message. But have you ever thought about exactly what impact you’d like to leave your...
by Maxine Yates | Apr 19, 2021 | All Podcasts
Episode #31. This episode is both a technical and a soft skill as we discuss procurement & agency management, in order to develop great partnerships with your agencies. Think procurement is just about haggling prices…? Think again! Abby’s guest to discuss...
by Maxine Yates | Mar 30, 2021 | All Podcasts
Episode #30. This episode is one that we’re frequently asked to cover and Abby is delighted to have an awesome guest to talk about it… The topic is ‘marketing challenger brands on a shoestring’ and Abby’s guest expert is Julia Kessler, co-founder of challenger soft...
by Maxine Yates | Mar 23, 2021 | All Podcasts, Personal Development
Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole Marketer concept. Fulfilment is the emotive feeling we get when we’re edging towards our goals and dreams…...
by Maxine Yates | Mar 15, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #28. This week’s topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are appreciated for who you are and encouraged to be yourself. Joining Abby are Pearl&Dean CEO Kathryn Jacob OBE, Mediacom’s...
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