by Maxine Yates | Jul 19, 2021 | All Podcasts, Technical Skills
Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain...
by Maxine Yates | Jul 12, 2021 | All Podcasts, Soft Skills
Episode #42. This episode discusses the skills marketers need for today and tomorrow and the value of being in a marketing community for support. Joining Abby is Joe Glover, Founder of the Marketing Meetup – a welcoming community of over 20,000 ‘positively lovely’...
by Maxine Yates | Jul 5, 2021 | All Podcasts, Technical Skills
Episode #41. The technical skill in this episode is Digital Transformation. For Marketers, this includes the adoption of technology across all areas of the business which can improve and enhance the products, services and experience to meet the needs of the consumer....
by Maxine Yates | Jun 28, 2021 | All Podcasts, Personal Development
Episode #40. Empowerment is the personal understanding topic in this episode and an underlining principle of the Whole Marketer approach – to support and empower the marketers behind the brand or business. Abby’s guest is Mark Evans, exec level marketer at...
by Maxine Yates | Jun 21, 2021 | All Podcasts, Technical Skills
Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that delivers solutions to consumers’ pain and gain points and efficiencies based on insight. Abby is...
by Maxine Yates | Jun 21, 2021 | All Podcasts
Following the launch of The Whole Marketer book, Abby is interviewed by James Delves, CIM’s Head of PR and Engagement. Abby shares her motivation for writing the book, how to get the most out of it and Abby’s personal marketing heroes. Read the article...
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