Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.
Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisation that we work, to benefit society and causes that we are passionate about, which also helps us to gain fulfilment personally and for those within the organisation.
Abby’s remarkable guest to discuss social legacy is Emily Chang, CEO of McCann Worldgroup China. An accomplished marketer and leader, Emily’s previous roles include Apple, Procter & Gamble, InterContinental Hotels Group Greater China, as well as CMO of Starbucks China. Emily was recently awarded ‘Women to Watch Greater China’ by Campaign Asia and has recently published best-selling book The Spare Room, which is also the topic of her first TEDx talk.
In this inspirational episode, Emily shares how you can determine your own social legacy, clarity on your cause, feeling comfortable with asking for help, and living your maximum life that leaves people and circumstances better than you’ve found them.
