Episode #67. Performance Marketing is the technical skill in this episode.
Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use this data to inform future campaigns.
Abby’s guest expert is Kat Sale, co-founder of House of Performance – a consultative agency whose purpose is to help ambitious brands maximise their return on investment through performance marketing (PPC, Paid Social, Display etc).
In this episode, Kat defines and gives great examples of Performance Marketing, where and how to use it, and how you can sync data across the full customer journey. Plus Kat’s personal career highs and lows.
