Episode #66. Today’s topic is a soft and technical skill – empathy.
Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more emotionally on a deeper level.
Abby’s guest expert to discuss empathy is Mimi Nicklin. Mimi is bestselling author of Softening the Edge and podcast host of Empathy for Breakfast show. Passionate about conscientious leadership throughout her agency and client-side roles, Mimi believes that empathic influence can make a difference in the world of work and society.
Mimi shares why we can all learn empathy – it’s a perspective, not an emotion. Plus, the role of empathy in modern marketing and practical tips for listening, using body language and techniques to understand those around you.
