Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across a range of ethnicities, religion, disabilities, gender, LGBT+, neurodiverse and social backgrounds so that they feel accepted and belong.
Abby’s guest expert is Sherice Anibaba, Global Head of Brand at Speedo and previously worked at Britvic and Innocent.
In this episode Sherice shares personal experience and actionable advice for how marketers can increase diversity and inclusion. Plus why it’s a necessity tool for marketers, why it should start at ideation – not just in comms and how to be authentic in representing minority groups.
