Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both internally and externally. Joining Abby to discuss the role of creative brand strategy for marketers and the skills of a good strategist is Caroline Morell Bøstrup Asmussen. Caroline is an award-winning independent strategic consultant working with some of the biggest global network agencies as well as directly with brands client-side, particularly in fashion.
In this episode, Caroline shares the personal skills she believes make a great strategist, her approach to translating the commercial objective into a creative brief and why being humble and a great listener really is a strategist’s superpower.
