News & Podcasts

The Whole Marketer Podcast – Episode 161

Feb 16, 2026

Episode #161. Today’s episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. 

Joining Abby is legendary senior marketer, M&S’s Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world’s top 100 marketers as well as The Marketing Society’s prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK’s most loved and trusted brands and is published author of ‘Win Your Lottery”.   

In this episode, Sharry shares her personal story and perspective on self-belief, why it’s important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors. 

Plus Sharry’s ‘Highs and Grows’ and advice for marketers of tomorrow 

00:00:00 Introduction to Self-Belief and Mindset  

00:02:38 Sharry’s Perspective on Self-Belief  

00:05:30 The Importance of Self-Belief for Marketers 

00:08:17 Building Self-Belief: Shari’s Personal Story 

00:13:24 Developing a ‘Healthy Thinking Diet’ 

00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset 

00:21:16 Accountability and Achieving Goals 

00:22:52 Belief and Commitment in Teams 

00:26:30 Key Behaviours for Career Success  

00:31:18 The M&S Ambassador Case Study  

00:39:54 Sharry’s Career Highs and ‘Grows’ 

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