News & Podcasts

The Whole Marketer Podcast – Episode 160

Feb 2, 2026

Episode #160. Today’s episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals. 

Abby’s guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt – and podcast host of Get Superpowered – she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development.

In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities 

Plus Veronika shares her career high and lows and advice for marketers of tomorrow. 

00:00:00 Welcome and Introduction to Career Development 

00:03:00 Defining Career Development  

00:05:04 Intentionality and the Capability Stack  

00:09:12 Core, Human, and Future Capabilities  

00:14:15 The Importance of Marketers Owning Their Careers  

00:15:49 Forces Shaping Marketing Careers 

00:21:58 Key Skills for Future Marketers 

00:25:43 The Role of Curiosity and Collaboration  

00:33:13 Embedding Skills Beyond Training

00:37:42 Leadership’s Role in Learning Culture  

00:39:45 Veronika’s Career Highs and Lows 

00:43:56 Advice for Marketers of Tomorrow  

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