Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust.
Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and Castor. He is a regular speaker at industry events and also has a LinkedIn following of almost 100k people who enjoy his witty stories – particularly leading scammers down rabbit holes and challenging bad actors on the internet.
In this episode Dave shares his definition of copywriting, 3 effective copywriting principles, when brands get it wrong, empathy for your audience, copywriting tips and brand success stories.
Plus Dave’s career highs and lows and advice for marketers.
