by Maxine Yates | Apr 25, 2022 | All Podcasts, Technical Skills
Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use...
by Maxine Yates | Apr 18, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #66. Today’s topic is a soft and technical skill – empathy. Empathy is building an understanding of another human, an integral skill for marketers, not only to build internal relationships with colleagues and suppliers, but to connect with consumers more...
by Maxine Yates | Mar 29, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #65. Agency partnerships is the technical and leadership skill for marketers in this episode. Due to the increasing breadth of our role, we really need our agencies to be our partner in developing and executing the long-term strategic plan. But what is the...
by Maxine Yates | Mar 21, 2022 | All Podcasts, Technical Skills
Episode #64. Advertising is the technical skill discussed in this episode. Advertising style has changed significantly due to technology, our lifestyles and the increased understanding of how the brain works… and even more so since the pandemic as many brands increase...
by Maxine Yates | Feb 14, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #60. A holistic view of the skills that marketers need to have today, to grow the brands of tomorrow, is the topic of today’s episode – all the technical skills, soft skills, leadership qualities and level of personal understanding you need to grow. Joining...
by Maxine Yates | Feb 7, 2022 | All Podcasts, Technical Skills
Episode #59. This episode is a technical skill on Insight. As marketers you may always be on the lookout for consumer insight, but how do you know you’ve got it and crucially, do you know what to do with it? Abby’s guest expert is Helen Edwards; columnist at Marketing...
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