by Maxine Yates | Jan 23, 2023 | All Podcasts, Technical Skills
Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation – but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and...
by Maxine Yates | Nov 21, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace. Ageism is categorising or stereotyping people based on their age that has a negative outcome – either...
by Maxine Yates | Nov 7, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also...
by Maxine Yates | Oct 31, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #83. ‘Purpose for enterprises’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your...
by Maxine Yates | Oct 17, 2022 | All Podcasts, Technical Skills
Episode #82. Today’s episode is a technical skill – Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion...
by Maxine Yates | Oct 3, 2022 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. Abby’s guest in this episode is Raj Kumar...
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