by Maxine Yates | Sep 25, 2023 | All Podcasts, Technical Skills
Episode #106. The technical skill explored in this episode is Strategic Thinking – a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses. Joining Abby to...
by Maxine Yates | Sep 18, 2023 | All Podcasts, Technical Skills
Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It...
by Maxine Yates | Jun 19, 2023 | All Podcasts, Personal Development, Technical Skills
Host Takeover Special – Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby the questions. Joining Abby in this episode is Jon Evans,...
by Maxine Yates | Jun 12, 2023 | All Podcasts, Personal Development, Technical Skills
SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ to watch We’re celebrating our milestone 100th episode with a very special podcast that was recorded in front of a live audience...
by Maxine Yates | Mar 15, 2023 | All Podcasts, Technical Skills
Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create an enduring brand in today’s competitive landscape. Abby’s guest is legendary marketer and lovely human...
by Maxine Yates | Mar 6, 2023 | All Podcasts, Technical Skills
Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human...
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