by Maxine Yates | Dec 12, 2023 | All Podcasts, Technical Skills
Episode #110. This episode explores a technical area of latest thinking for marketers – 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big...
by Maxine Yates | Dec 5, 2023 | All Podcasts, Technical Skills
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode. B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial...
by Maxine Yates | Nov 27, 2023 | All Podcasts, Technical Skills
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business...
by Maxine Yates | Nov 20, 2023 | All Podcasts, Technical Skills
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. Strategic insights form the basis of our strategic thinking – as marketers building the brands and...
by Maxine Yates | Sep 25, 2023 | All Podcasts, Technical Skills
Episode #106. The technical skill explored in this episode is Strategic Thinking – a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses. Joining Abby to...
by Maxine Yates | Sep 18, 2023 | All Podcasts, Technical Skills
Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It...
Recent Comments