by Maxine Yates | Oct 21, 2024 | All Podcasts, Technical Skills
Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two...
by Maxine Yates | Oct 7, 2024 | All Podcasts, Technical Skills
Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to...
by Maxine Yates | Apr 29, 2024 | All Podcasts, Technical Skills
Episode #121. Today’s episode is a technical skill on psychological biases, where we’ll discuss the patterns found in decision-making that marketers can use to better understand their customers and consumers biases and how we can address them and work with them. ...
by Maxine Yates | Mar 25, 2024 | All Podcasts, Technical Skills
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a...
by Maxine Yates | Feb 19, 2024 | All Podcasts, Technical Skills
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite,...
by Maxine Yates | Jan 30, 2024 | All Podcasts, Technical Skills
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who...
Recent Comments