by Maxine Yates | Mar 25, 2024 | All Podcasts, Technical Skills
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a...
by Maxine Yates | Feb 19, 2024 | All Podcasts, Technical Skills
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite,...
by Maxine Yates | Jan 30, 2024 | All Podcasts, Technical Skills
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who...
by Maxine Yates | Dec 12, 2023 | All Podcasts, Technical Skills
Episode #110. This episode explores a technical area of latest thinking for marketers – 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big...
by Maxine Yates | Dec 5, 2023 | All Podcasts, Technical Skills
Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode. B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial...
by Maxine Yates | Nov 27, 2023 | All Podcasts, Technical Skills
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business...
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