by Maxine Yates | Mar 31, 2025 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and...
by Maxine Yates | Mar 17, 2025 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its...
by Maxine Yates | Feb 17, 2025 | All Podcasts, Soft Skills, Technical Skills
Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the...
by Maxine Yates | Feb 3, 2025 | All Podcasts, Soft Skills, Technical Skills
Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to...
by Maxine Yates | Jan 6, 2025 | All Podcasts, Technical Skills
Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue...
by Maxine Yates | Nov 18, 2024 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #137. Today’s episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers...
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