by Vicki | Sep 22, 2025 | All Podcasts, Technical Skills
Episode #154. We’re back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we’re discussing marketing’s role in leading the long-term commercial agenda, what you can do to build trusting and...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast host...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substantial shift; whether that’s a significant reversal of brand...
by Maxine Yates | Jun 17, 2025 | All Podcasts, Technical Skills
Episode #150. We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers. We’re discussing AI and how to utilise the tools available today,...
by Maxine Yates | May 19, 2025 | All Podcasts, Technical Skills
Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on – whether...
by Maxine Yates | Apr 28, 2025 | All Podcasts, Technical Skills
Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas,...
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