by Maxine Yates | Mar 18, 2024 | All Podcasts, Soft Skills
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership. David is a respected international speaker, executive coach, board...
by Maxine Yates | Mar 11, 2024 | All Podcasts, Soft Skills
Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to...
by Maxine Yates | Sep 11, 2023 | All Podcasts, Soft Skills
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style. Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential...
by Maxine Yates | Jul 3, 2023 | All Podcasts, Soft Skills
Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be. Joining Abby in this episode is Abby’s friend and mentor,...
by Maxine Yates | Jun 5, 2023 | All Podcasts, Soft Skills
Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders. In order to be the voice of the consumer, driving insight-led...
by Maxine Yates | Mar 20, 2023 | All Podcasts, Soft Skills
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing...
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