by Maxine Yates | Feb 19, 2024 | All Podcasts, Technical Skills
Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite,...
by Maxine Yates | Feb 13, 2024 | All Podcasts, Personal Development
Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole. A good work/life balance means having the clarity on all the...
by Maxine Yates | Feb 6, 2024 | All Podcasts, Personal Development
Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world. In the workplace, gaining clarity on your self...
by Maxine Yates | Jan 30, 2024 | All Podcasts, Technical Skills
Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who...
by Maxine Yates | Jan 23, 2024 | All Podcasts, Personal Development
Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer. When we know our strengths, we can be intentional in taking ownership of our strengths, to...
by Maxine Yates | Dec 12, 2023 | All Podcasts, Technical Skills
Episode #110. This episode explores a technical area of latest thinking for marketers – 3 Dimensional marketing. 3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big...
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