by Maxine Yates | Jan 6, 2025 | All Podcasts, Technical Skills
Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue...
by Maxine Yates | Dec 16, 2024 | All Podcasts, Personal Development
Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing...
by Maxine Yates | Dec 2, 2024 | All Podcasts, Personal Development, Soft Skills
Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin...
by Maxine Yates | Nov 18, 2024 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #137. Today’s episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers...
by Maxine Yates | Nov 4, 2024 | All Podcasts, Personal Development
Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole – navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home...
by Maxine Yates | Oct 21, 2024 | All Podcasts, Technical Skills
Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two...
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