by Maxine Yates | Dec 2, 2024 | All Podcasts, Personal Development, Soft Skills
Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin...
by Maxine Yates | Nov 18, 2024 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #137. Today’s episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers...
by Maxine Yates | Nov 4, 2024 | All Podcasts, Personal Development
Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole – navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home...
by Maxine Yates | Oct 21, 2024 | All Podcasts, Technical Skills
Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two...
by Maxine Yates | Oct 14, 2024 | All Podcasts, Soft Skills
Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded “One of the ten most influential Leaders in Digital &...
by Maxine Yates | Oct 7, 2024 | All Podcasts, Technical Skills
Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to...
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