by Maxine Yates | Jul 7, 2020 | All Podcasts, Soft Skills
Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is...
by Maxine Yates | Jun 24, 2020 | All Podcasts, Technical Skills
Episode #6. This episode focuses on Social Media – a technical skill that has truly changed the landscape for marketers to build greater connections with your consumers. Abby’s Social Media specialist guest is the awesome Michelle Carvill, successful author of...
by Maxine Yates | Jun 17, 2020 | All Podcasts, Technical Skills
Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which provides online courses, training and industry benchmarking for digital marketing) Daniel is a leading voice on...
by Maxine Yates | Jun 11, 2020 | All Podcasts, Soft Skills
Episode #4 – In this episode, Abby discusses the soft skill of Conviction with Graze CEO Anthony Fletcher. We love that Anthony is one of those ‘gold dust’ CEOs that has risen up the ranks from a marketing background and understands the benefits to lead business...
by Maxine Yates | Jun 3, 2020 | All Podcasts, Technical Skills
Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director of Graze (the UK’s no.1 healthy snacking brand) and now MD and partner of Lucky Saint, she knows how to...
by Maxine Yates | Jun 3, 2020 | All Podcasts, Technical Skills
Episode #2. This episode’s topic and skill is the Holy Grail for most marketers – building brand connections and meaningful experiences with your consumer. Talking to Abby is the creative wizard and founder of Meredith Collective, Meredith O’Shaughnessy....
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