by Maxine Yates | Apr 19, 2021 | All Podcasts
Episode #31. This episode is both a technical and a soft skill as we discuss procurement & agency management, in order to develop great partnerships with your agencies. Think procurement is just about haggling prices…? Think again! Abby’s guest to discuss...
by Maxine Yates | Mar 30, 2021 | All Podcasts
Episode #30. This episode is one that we’re frequently asked to cover and Abby is delighted to have an awesome guest to talk about it… The topic is ‘marketing challenger brands on a shoestring’ and Abby’s guest expert is Julia Kessler, co-founder of challenger soft...
by Maxine Yates | Mar 23, 2021 | All Podcasts, Personal Development
Episode #29. Fulfilment in the workplace is the personal understanding topic in this episode and is very close to Abby’s heart as a large part of The Whole Marketer concept. Fulfilment is the emotive feeling we get when we’re edging towards our goals and dreams…...
by Maxine Yates | Mar 15, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #28. This week’s topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are appreciated for who you are and encouraged to be yourself. Joining Abby are Pearl&Dean CEO Kathryn Jacob OBE, Mediacom’s...
by Maxine Yates | Mar 8, 2021 | All Podcasts, Personal Development, Soft Skills
Episode #27. ‘Being’ is the topic in this episode, with the focus on Leadership and personal development to understand the leader (and person) you want to be. Joining Abby is popular Leadership practitioner, author, speaker and coach Ben Renshaw, who has worked with...
by Maxine Yates | Mar 1, 2021 | All Podcasts, Technical Skills
Episode #26. This episode’s technical skill is sustainable marketing and looks at what we as marketers can do to take charge and drive the sustainability agenda. This special episode features three guest experts (and 3 good friends who are also fellow…fellows of CIM;...
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