by Maxine Yates | Jun 21, 2021 | All Podcasts
Following the launch of The Whole Marketer book, Abby is interviewed by James Delves, CIM’s Head of PR and Engagement. Abby shares her motivation for writing the book, how to get the most out of it and Abby’s personal marketing heroes. Read the article...
by Maxine Yates | Jun 14, 2021 | All Podcasts, Personal Development
Episode #38. This episode covers a personal development topic – Imposter Syndrome. Although it has become somewhat of a buzzword, imposter syndrome was identified by psychologists as when an individual doubts their skills, talents and accomplishments with constant...
by Maxine Yates | Jun 6, 2021 | All Podcasts, Technical Skills
Episode #37. Experiential marketing is the technical discipline in today’s episode. Here to explain why experiential is more than sampling or a bolt-on to a brand campaign is Lucy Gillions and Jo Curtis, founders of Jackanory agency. They share with Abby their passion...
by Maxine Yates | May 24, 2021 | All Podcasts, Technical Skills
Episode #36. Planning is the technical marketing skill explored in this episode. As the pandemic has provided significant challenges for businesses, many brands and agencies turn to their agency planners for guidance; but how are planners responding to predicting the...
by Maxine Yates | May 17, 2021 | All Podcasts, Soft Skills, Technical Skills
Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both...
by Maxine Yates | May 10, 2021 | All Podcasts, Technical Skills
Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing journey has changed for consumers this past year; but what can you do to adjust your shopper marketing plans...
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