by Maxine Yates | Nov 22, 2021 | All Podcasts, Technical Skills
Episode #54. Programmatic Marketing is the technical skill in this episode. Programmatic marketing is the machine automated, real-time bidding to place ads to relevant and targeted audiences. It is audience-led targeted advertising using data to focus on the person or...
by Maxine Yates | Nov 15, 2021 | All Podcasts, Technical Skills
Episode #53. ‘Data to create impact’ is the technical skill in this episode. As marketers’ roles are evolving to be the voice of the consumer and lead the commercial agenda, we need to have a variety of quality data sources to allow us to both monitor effectiveness...
by Maxine Yates | Nov 8, 2021 | All Podcasts, Technical Skills
Episode #52. The technical skill focus in this episode is Brand Love, a concept developed by Marc Cox which is centred on the principle that brand love starts from within the organisation; passionate employees who authentically deliver the company values, company...
by Maxine Yates | Nov 1, 2021 | All Podcasts, Personal Development
Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We’ve covered purpose previously on the podcast but this episode also explores defining your purpose and then incorporating into storytelling for maximum impact. Today’s...
by Maxine Yates | Oct 25, 2021 | All Podcasts, Personal Development, Soft Skills, Technical Skills
Episode #50. Diversity and inclusivity is the topic in today’s episode and why it’s important for marketers to understand and represent all our consumers across a range of ethnicities, religion, disabilities, gender, LGBT+, neurodiverse and social backgrounds so that...
by Maxine Yates | Oct 18, 2021 | All Podcasts
Episode #49. This episode is a technical skill on consumer-centric marketing. Consumers now hold more power; the increase in choice and advancements in technology and logistics means that they can access products and services from almost anywhere. Businesses thriving...
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