by Maxine Yates | Jun 20, 2022 | All Podcasts, Personal Development
Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary marketer, speaker, writer and practitioner in brand strategy and business leadership. Rita started her career in...
by Maxine Yates | May 30, 2022 | All Podcasts, Personal Development
Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from burnout. Abby is joined by Emma Bisset, ex agency-side marketer now working in a rewarding third sector (charity)...
by Maxine Yates | May 23, 2022 | All Podcasts, Personal Development
Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical advice on keeping balance and energy when you feel burnout creeping up. Abby’s guest expert is Kyrsten Halley, a...
by Maxine Yates | May 16, 2022 | All Podcasts, Personal Development
Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is not uncommon, which is why Abby wanted to dedicate several episodes to this important topic, starting with...
by Maxine Yates | May 9, 2022 | All Podcasts, Personal Development
Episode #68. Flexible working is this episode’s personal understanding topic for marketers – how we balance work and life, not only for ourselves to make time for all aspect in our lives, but also for those in our care. Flexible working is the ability to define...
by Maxine Yates | Apr 25, 2022 | All Podcasts, Technical Skills
Episode #67. Performance Marketing is the technical skill in this episode. Performance marketing relates to trackable and measurable paid digital campaigns, heavily focused on ROI. Specifically, where you can plan, execute and see the direct conversion, and then use...
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