by Maxine Yates | Jul 4, 2022 | All Podcasts, Soft Skills, Technical Skills
Episode #74. The focus of this episode is marketing ecosystems, which essentially is the essence of what your marketing function sets out to do and how you go about doing it. It’s the sum of the all your internal and external marketing capabilities and how you do...
by Maxine Yates | Jun 27, 2022 | All Podcasts, Personal Development, Soft Skills
Episode #73. Bravery is the focus of this episode – both a soft skill and an area of personal understanding. For marketers, bravery is acknowledging and facing into challenges and despite the fear of the unknown, pushing forward with initiatives in the pursuit of...
by Maxine Yates | Jun 20, 2022 | All Podcasts, Personal Development
Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary marketer, speaker, writer and practitioner in brand strategy and business leadership. Rita started her career in...
by Maxine Yates | May 30, 2022 | All Podcasts, Personal Development
Episode #71. Our third in a special series on ‘Burnout’, this episode focuses on another passionate marketer’s story of their experience and recovery from burnout. Abby is joined by Emma Bisset, ex agency-side marketer now working in a rewarding third sector (charity)...
by Maxine Yates | May 23, 2022 | All Podcasts, Personal Development
Episode #70. The second in our special series on ‘Burnout’, this episode focuses on a marketer’s experience of burnout, what they’ve learned and practical advice on keeping balance and energy when you feel burnout creeping up. Abby’s guest expert is Kyrsten Halley, a...
by Maxine Yates | May 16, 2022 | All Podcasts, Personal Development
Episode #69. You asked and we listened… today’s topic is much requested from our listeners – it’s ‘burnout’. Unfortunately, burnout in the marketing industry is not uncommon, which is why Abby wanted to dedicate several episodes to this important topic, starting with...
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