by Maxine Yates | May 22, 2023 | All Podcasts, Personal Development
Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. Abby believes that having technical, soft and leadership skills is only part of what makes a holistic marketer… to be successful and fulfilled in our career and life...
by Maxine Yates | Mar 27, 2023 | All Podcasts, Personal Development
Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode. As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and...
by Maxine Yates | Mar 20, 2023 | All Podcasts, Soft Skills
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing...
by Maxine Yates | Mar 15, 2023 | All Podcasts, Technical Skills
Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create an enduring brand in today’s competitive landscape. Abby’s guest is legendary marketer and lovely human...
by Maxine Yates | Mar 6, 2023 | All Podcasts, Technical Skills
Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human...
by Maxine Yates | Feb 27, 2023 | All Podcasts, Personal Development
Episode #92. The holistic topic discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. This episode is a reminder that whilst marketing is a fast-paced, challenging yet change-making and rewarding – profession, it is only one part of...
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