by Maxine Yates | Nov 27, 2023 | All Podcasts, Technical Skills
Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business...
by Maxine Yates | Nov 20, 2023 | All Podcasts, Technical Skills
Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. Strategic insights form the basis of our strategic thinking – as marketers building the brands and...
by Maxine Yates | Sep 25, 2023 | All Podcasts, Technical Skills
Episode #106. The technical skill explored in this episode is Strategic Thinking – a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses. Joining Abby to...
by Maxine Yates | Sep 18, 2023 | All Podcasts, Technical Skills
Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It...
by Maxine Yates | Sep 11, 2023 | All Podcasts, Soft Skills
Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style. Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential...
by Maxine Yates | Jul 10, 2023 | All Podcasts, Personal Development
Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership. High performing teams go hand-in-hand with high performing leaders, so in order to get the best out of others, you should start...
Recent Comments