by Vicki | Oct 20, 2025 | All Podcasts, Personal Development
Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We’re discussing resilience – not to be confused with endurance. We believe building resilience is about individuals...
by Vicki | Oct 6, 2025 | All Podcasts, Personal Development
Episode #155. Today’s focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices – especially on platforms like LinkedIn. Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief....
by Vicki | Sep 22, 2025 | All Podcasts, Technical Skills
Episode #154. We’re back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we’re discussing marketing’s role in leading the long-term commercial agenda, what you can do to build trusting and...
by Vicki | Jul 28, 2025 | All Podcasts, Soft Skills
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consumers and your organisation… we’re talking about creating a culture of...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast host...
by Vicki | Jul 28, 2025 | All Podcasts, Technical Skills
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substantial shift; whether that’s a significant reversal of brand...
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