by Maxine Yates | Jul 27, 2020 | All Podcasts, Technical Skills
Episode #11. The topic in this episode is a technical skill – Brand Measurement. Joining host Abby to share practical tips and advice is Richard Bambrick, Global Senior Insights Manager at Pentland Brands (Speedo, Mitre plus more). Richard shares the importance...
by Maxine Yates | Jul 21, 2020 | All Podcasts, Personal Development
Episode #10. In this episode, Abby’s guest is legendary bestselling author, keynote speaker and Coach Peter Docker (co-author of Find Your Why alongside Simon Sinek). The episode focuses on Commitment – how we as humans are driven by love or fear, the difference...
by Maxine Yates | Jul 20, 2020 | All Podcasts, Personal Development
Episode #9. This episode is about you the marketer and embracing your personal values to have the most fulfilling marketing career and life. Taking the time to understand your values, how they affect the type of company/brand you want to work for and your leadership...
by Maxine Yates | Jul 12, 2020 | All Podcasts, Soft Skills
Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world’s leading professional marketing body. Gemma discusses the biggest competencies needed for today’s...
by Maxine Yates | Jul 7, 2020 | All Podcasts, Soft Skills
Episode #7. Let us tell you a story… This episode focuses on Storytelling, a brilliant soft skill for marketers to not only connect emotionally with consumers, but a useful tool for internally leading and inspiring your organisation. Joining host Abby is...
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