by Maxine Yates | Sep 1, 2020 | All Podcasts, Soft Skills
Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta’s extraordinary career spans over...
by Maxine Yates | Aug 24, 2020 | All Podcasts, Technical Skills
Episode #15. This episode’s technical skill is Agile Marketing – a mindset and process, that is rising in popularity, which is based on creating smaller autonomous cross-functional teams to address customer problems efficiently in a test and improve culture. Abby’s...
by Maxine Yates | Aug 18, 2020 | All Podcasts, Technical Skills
Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation...
by Maxine Yates | Aug 10, 2020 | All Podcasts, Technical Skills
Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own insight consultant, Julian Watson. Julian takes us through the evolution of market research and some of the...
by Maxine Yates | Aug 4, 2020 | All Podcasts, Soft Skills
Episode #12. In this Episode, Leadership is the soft skill explored with guest Katherine Whitton, Chief Marketing Officer of Specsavers. Katherine’s leadership style is inspiring as she shares with Abby the 8 pillars of good leadership, why leadership is not just...
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