by Maxine Yates | Oct 19, 2020 | All Podcasts, Personal Development
Episode #21. This episode focuses on the skills that the next generation of marketing leaders need as a whole, but with a particular focus on personal development. Abby is joined by the legend that is Sherilyn Shackell, founder and global CEO of The Marketing Academy,...
by Maxine Yates | Oct 6, 2020 | All Podcasts, Personal Development, Soft Skills
Episode #20. In this Episode, the role of the CMO is explored with guest Pete Markey, Chief Marketing Officer of TSB. Pete has enjoyed huge success with companies such as British Gas, the Post Office and More Th˃n insurance (which led to him winning the Marketing...
by Maxine Yates | Sep 22, 2020 | All Podcasts, Technical Skills
Episode #19. This episode explores the key skill of creativity; what it is and how brands and individuals can cultivate it to answer real business challenges. In conversation with Labyrinth’s very own Shelford Chandler, Abby explores the importance of tapping into our...
by Maxine Yates | Sep 16, 2020 | All Podcasts, Technical Skills
Ep #18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim Gelling of Ella’s Kitchen, Abby explores why brands who are focused on a ‘greater good’ find greater connection...
by Maxine Yates | Sep 7, 2020 | All Podcasts, Technical Skills
Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of...
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