by Maxine Yates | May 17, 2021 | All Podcasts, Soft Skills, Technical Skills
Episode #35. The technical skill in this episode is creative brand strategy… the basis and stimulation for great creative output from your agencies. It’s a creative solution to a business problem that tells the brand story in a way that’s understood both...
by Maxine Yates | May 10, 2021 | All Podcasts, Technical Skills
Episode #34. Shopper Marketing is the technical skill explored in this episode. As marketers, we have all felt the impact from lockdown and how the purchasing journey has changed for consumers this past year; but what can you do to adjust your shopper marketing plans...
by Maxine Yates | May 3, 2021 | All Podcasts, Soft Skills
Episode #33. This episode’s soft skill for marketers – particularly marketing leaders – is empathy. To discuss how the needs of employees have changed and therefore why being an empathetic leader is a necessary skill to get the best out of your team, Abby is joined...
by Maxine Yates | Apr 26, 2021 | All Podcasts, Soft Skills
Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’ that conveys your message. But have you ever thought about exactly what impact you’d like to leave your...
by Maxine Yates | Apr 19, 2021 | All Podcasts
Episode #31. This episode is both a technical and a soft skill as we discuss procurement & agency management, in order to develop great partnerships with your agencies. Think procurement is just about haggling prices…? Think again! Abby’s guest to discuss...
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